For HR tech companies
When HR leaders ask AI, does it name your company?
Consistent, on-brand content in your executives’ voices, published every week and built to be found in online searches and AI tools. Live within 45 days, or your first month is free.
- HR tech market expertise
- Done for you
- Founded in 2015
- Publishing within 45 days
Which HR tech vendors should we shortlist?
These three come up most often with HR leaders:
HR tech companies from ADP to Greenhouse have trusted GrowthMode with their marketing.
Some of these companies have since been acquired, merged or rebranded.
Award
Named Top HR Tech Marketing Agency by HR Tech Outlook
Why this works
HR leaders pick their vendor shortlist before they talk to sales.
79%
of B2B buyers already know the product they end up buying before they start their research. TrustRadius, 2025
14%
of B2B buyers shortlist more than three vendors. TrustRadius, 2025
51%
of B2B software buyers now begin in an AI chatbot instead of a search engine. G2, 2026
If HR leaders don’t know you exist, or you blend with everyone else, a competitor gets the deal.
The Done-for-You Content Engine puts a story that stands apart in front of HR leaders every week. It keeps learning from your feedback, your sales calls and weekly research on the HR tech market, so every piece stays timely and on the topics buyers care about now. The result: when HR leaders start building their shortlist, you’re a company they already know, trust and have in mind that they want to work with.
It goes live within 45 days, or your first month is free.
How it works
3 Steps to Your Place on the Vendor Shortlist
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Month 1
Build your highly trained custom content engine
A Shortlist Audit shows where you stand against your competitors today. Leadership workshops shape a story that sets you apart, and we build a custom content engine deeply trained on that story, your executives’ voices, your buyers and the HR tech market.
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Month 2
Start publishing every week
Your custom-built content engine writes the first draft, and our expert HR tech editors review every piece before you see it. Once you approve, we publish to your executives’ LinkedIn, your LinkedIn and Facebook company pages and your website.
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Ongoing
Keep it sharp
Your engine learns from every round of feedback, and it gets sharper every month as we add your sales call transcripts and new company information. Monthly research on the HR tech market, your competitors and HR tech buyers shapes what we write next, so your content stays relevant and timely. A monthly scorecard tracks how often AI tools mention you compared with your Shortlist Audit so you can see the progress.
Built for
- You’re a growth-stage HR tech company, typically $5M to $100M in revenue.
- You want HR leaders to know your company exists before they build their shortlist.
- You’re running marketing with a lean team.
- You’re ready to bring your executives to Month 1 workshops.
Who it’s not for
- You’re pre-revenue or still testing who buys your product.
- You already have an in-house team publishing every week.
- Your executives can’t spare time to shape your story.
Why GrowthMode
One content team that works only in HR tech.
21,000+
HR tech vendors competing for the same buyers.
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More content, better quality, no new hires
Your custom engine writes every first draft, and our expert HR tech editors make it ready to publish.
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A story that stands apart
With 21,000+ HR tech vendors competing, a point of view you own keeps you from blending in.
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Gets sharper every month
Your engine learns from your feedback, sales call transcripts and product information, and monthly market research keeps every piece on the topics buyers care about now.
Frequently Asked Questions
What does “first month free” mean?
If your content engine isn’t publishing weekly within 45 days of kickoff, we credit you for your first month.
What do you need from us to hit 45 days?
We need your executives at the Month 1 workshops, any background files you have and your approval on each piece before we publish it. You must be responsive, providing requested meetings, feedback and approvals in a timely manner.
How soon will HR leaders see our content?
Weekly publishing starts in Month 2 on your executives’ LinkedIn profiles, your LinkedIn and Facebook company pages and your website.
What does “done for you” include?
Everything from strategy to publishing. Your custom content engine writes the content, our expert HR tech editors refine every piece, and we add graphics, publish and report on results each month. Your team approves before anything goes live.
Isn’t this just AI content?
Not even close. Your engine is custom-built and deeply trained on your story, your executives’ voices, your buyer profile and the HR tech market. It keeps learning from your feedback, your sales call transcripts and company information, plus monthly research on your competitors and HR tech buyers, so it sounds like you and stays current, not like everyone else. Our expert HR tech editors review and refine every piece before you see it to ensure high-quality content.
How do we know it’s working?
A monthly scorecard measures you against your initial Shortlist Audit baseline. It tracks how often AI tools mention you, how consistent your listings are and how many sales conversations you have with the HR leaders you want.
What does it cost?
Plans run $7,500, $10,000 or $12,500 a month, based on how many executive voices and posts you need, with a four-month minimum commitment.
Make the vendor shortlist before HR leaders decide to talk to sales.
Stand out and stay front of mind. 85% of buyers think more highly of a vendor when AI includes it in an answer (G2, 2026). Your Done-for-You Content Engine starts publishing within 45 days, or your first month is free.
What does your company sell?
What’s your annual revenue?
How much can you invest in content each month?
Plans start at $7,500 a month.
What’s the biggest problem holding back your pipeline?
Who will make the final decision on this?
When do you want to start?
Looks like you’re a great fit for the Done-for-You Content Engine!
Ready to earn your place on the buyer’s shortlist? Book your strategy call.
Your strategy call is booked.
Look for the calendar invite in your inbox. We’ll come ready with a first look at how HR leaders find your company today.
Before we talk
- 1Accept the calendar invite so the time is held.
- 2Jot down the competitors you run into most often.
- 3Invite anyone who will help make the final decision.
Thanks for your honest answers.
Right now, the Done-for-You Content Engine isn’t the right fit. It’s built for growth-stage HR tech companies, typically $5M to $100M in revenue, with plans starting at $7,500 a month.
When that changes, we’d be glad to hear from you. Until then, our insights on HR tech marketing are free to read.